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Learn to build sustainable revenue for your online store.

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Founder Stories

Growing as an Independent Artist

Natalie has been experimenting with various ways to grow as an independent artist. Dive into how she is building the business side of her practice while staying true to her authentic self.

Dec 27, 2021


Business & Marketing

Motivations of Creative Entrepreneurs

I read several papers that explore artist motivation, career, and making money. I summarize what I read and what I learned.

Dec 1, 2021

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Founder Stories

Designing Sustainable Leather Goods with Saddlery Techniques

A conversation about the identity of an artist versus a business owner, how small businesses build meaningful connections with customers, and what it means to run a business that champions sustainability.

Nov 5, 2021


Business & Marketing

Etsy Pattern versus Shopify

Exploring the pros and cons of website builders Pattern and Shopify, and which one is better for building a brand.

Oct 25, 2021


Founder Stories

Starting a Stationery Shop During the Pandemic

How Brittany, founder of Holyome Design Co., found success launching her business after she lost her job.

Jul 7, 2021


Business & Marketing

Go Beyond the Product

You sell more than a product, you sell a solution. Create content that adds value to what you sell.

Jun 9, 2021


Business & Marketing

Niching Down is Saying Yes to Underserved Customers

Focusing your niche is a way to serve customers that other businesses would ignore.

Jun 5, 2021


Founder Stories

Selling Gaming Chairs Online While in the Military

Isaiah was about to turn 21 and was already a business owner while serving in the U.S. Navy. He shares how he got his start as an entrepreneur and what motivates him.

May 27, 2021


Business & Marketing

Identifying Your Ideal Customer as a New Business

How to create useful e-commerce customer segments as a new business.

May 25, 2021


Business & Marketing

Why Personal Presence is Mandatory in Your Online Store

Building your personal presence is the first step to building a relationship with your customers.

May 20, 2021