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Learn to build sustainable revenue for your online store.

Business & Marketing

Toronto Art Markets to Sell Your Stationery Products

Sell your stationery at Toronto arts market, shows, & conventions to get your brand in front of customers.

Mar 31, 2022

How do I sell my style?

For many creatives, they start creating products branded with their own artistic style. What if you want to sell your style to customers? Can your style be your niche?

Feb 9, 2022

Motivations of Creative Entrepreneurs

I read several papers that explore artist motivation, career, and making money. I summarize what I read and what I learned.

Dec 1, 2021

Etsy Pattern versus Shopify

Exploring the pros and cons of website builders Pattern and Shopify, and which one is better for building a brand.

Oct 25, 2021

Go Beyond the Product

You sell more than a product, you sell a solution. Create content that adds value to what you sell.

Jun 9, 2021

Niching Down is Saying Yes to Underserved Customers

Focusing your niche is a way to serve customers that other businesses would ignore.

Jun 5, 2021

Identifying Your Ideal Customer as a New Business

How to create useful e-commerce customer segments as a new business.

May 25, 2021

Why Personal Presence is Mandatory in Your Online Store

Building your personal presence is the first step to building a relationship with your customers.

May 20, 2021