Attract Repeat Customers with a Shopify Store

Gain control of how your business grows so you can keep selling products you love to make.

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our mission

Become a Resilient Entrepreneur

More often than not, entrepreneurs don’t have a clear idea who their customers are. What are customers' pain points? What do they value? What are their interests? What communities do they belong to? It’s a lot to unpack. Customers are the backbone of a business, so it’s critical to understand customers to develop effective business and marketing strategies. We help creative entrepreneurs develop a customer centric mindset so they can build a business with sustainable revenue.

client work

Building a Shopify Store for a Stationery Shop

We worked with Brittany, owner of Holyome Design Co., to develop a brand strategy and a new Shopify website. Brittany struggled to identify her market niche and needed help to understand her customers. Through a customer centric approach, we identified that branding her business as one that fosters meaningful relationships would make her stand out among her competitors.

“The direction for my brand now allows me to stand out while staying true to my roots.”

- Brittany, owner of Holyome Design Co.

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our services

Sell Beyond Products, Sell Customers Your Brand Story


So Glad to Meet You

Hey, my name is Jane. I am the founder of The Better Melon. I'm a self-taught designer and worked as one for several years. Over the course of my career, I realized I had a knack advocating for the voice of the customer. In design, we have a field called user experience design and I loved to bring that practice to business. I left my design career to start my own company as an e-commerce Strategist. I help creative entrepreneurs build resiliency by teaching them to develop a customer centric mindset.

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Articulated Insights for Customer Centric Thinking

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Think We Could Be a Good Fit?

We are experts on Shopify who support creative entrepreneurs. Contact us if you need to better understand who your customers are and how you can increase sale conversion.