Gain control of how your business grows so you can keep selling products you love to make.
A business without a strategy is like shooting at a target in the dark. It’s impossible to aim if you can’t see where you are going. Many entrepreneurs assume they sell products, when in reality, customers buy brands. Taking the time to develop a brand strategy helps you understand how to differentiate from competitors in a meaningful way. We explore three pillars: customers, competitors, and brand.
Shopify is a powerful platform that allows you to manage, sell, and fulfill all in one place. With Shopify, you have access to tools that build and nurture customer relationships. Businesses rely heavily on returning customers who make repeat purchases and become brand ambassadors. Having your own store is the best way to manage customer retention.
Hey, my name is Jane. I am the founder of The Better Melon. I'm a self-taught designer and worked as one for several years. Over the course of my career, I realized I had a knack advocating for the voice of the customer. In design, we have a field called user experience design and I loved to bring that practice to business. I left my design career to start my own company as an eCommerce Strategist. I help creative entrepreneurs build resiliency by teaching them to develop a customer centric mindset.Get to know me
We worked with Brittany, owner of Holyome Design Co., to develop a brand strategy and a
new Shopify website. Brittany struggled to identify her market niche and needed help to understand her
customers. Through a customer centric approach, we identified that branding her business as one that
fosters meaningful relationships would make her stand out among her competitors.
“The direction for my brand now allows me to stand out while
staying true to my roots.”
- Brittany, owner of Holyome Design Co.
We are experts on Shopify who support creative entrepreneurs. Contact us if you need to
better understand who your customers are and how you can increase sale conversion.
If customers can be picky about where they buy their products, why should they buy from you? It comes down to building relationships and expertise.
Don’t try to say yes to everyone, say no more to focus your niche.